Sure, he left the comfy, $-spinning bosoms of both the grammatical abomination boy band *NSYNC and that match made in plastic-pop Eden with fellow pop-puppet Britney Spears, but was there really any doubt the solo thang would succeed for young Justin? After all, we’ve seen the criminally underrated Josie and the Pussycats flick; we know how this stuff works.

The album that resulted from this going it alone, Justified, proved a massive disposable sensation, and despite spawning only a handful of singles (thus far), the marketeers have managed to cobble together a DVD Just-fest that stretches out for over an hour. Mind you, there’s a lot of repetition, repetition, repetition...

A pretty boy on video...

In the five promos included we get the classic staples – cars, girls and, erm, beanies – with more than the odd obligatory slice of product placement, not least by featuring the McVideo for I’m Lovin’ It. Live performances off telly beef things up, including a medley from the Brit Awards, along with some behind the scenes stuff led by a ‘launch’ of the solo career from MTV – complete with eyelash flutters and talk of spirituality, enough to indicate that this particular hunk of pop ephemera is about as deep as a (coloured) contact lens receptacle.

But like dang and all y‘know? Just like a certain other teen idol from many moons ago who also hailed from Memphis, he’s so gosh darned cuuuuuute…!

There’s little to say about the video. Presented in all its 4:3 lack of glory with occasional forays into masking in an attempt to make it look all cool and movie-like, it’s a mixed bag quality-wise, but then the target market most likely won’t give a zot, so why go on about it?

The audio has been mastered quite incredibly loud, decently boofed-up in its Dolby Digital 5.1 state (although not exactly mixed expertly for the format) and as serviceable as a CD when opting for Dolby Digital stereo.

Perpetuating that fetid stench of cash-in, a flimsy booklet is the only extra, save for rampant overuse of remarkably annoying interstitials throughout the whole programme.

As far as fly-by-night modern day popsters go, at least Justin Timberlake exudes some air of star-quality, as evidenced here and there in this ultimately flimsy excuse to snaffle the hormone-drenched teen girl dollar. Mind you, most anybody would sound and look good nowadays if able to afford the latest hip producers and video clip directors…